We all knew things were tough in the IT industry but LG clearly felt the need to launch its press conference at CES 2009 this morning by setting a tough-guy image.

The company's CEO was intorduced as "Vietnam veteran Michael Ahn," raising hopes of a Rambo-style assault on rival vendors exhibiting at the event. Cold water was poured on this idea by the added revelation that Ahn has also been commended as Humanitarian of the Year, although the source of this accolade was drowned out by collective sigh of disappointment from the hacks.